Deep-Tech
B2B Marketing
Strategy & Hands-On Implementation
I help engineering-driven B2B companies turn complex technology into clear commercial positioning and credible market communication.
With 30+ years across semiconductor, hardware security, embedded systems and advanced technical environments, I work where marketing must align precisely with engineering reality.
Unlike traditional agencies, I operate as a single, accountable partner — defining strategy and delivering it hands-on.
WHAT I DO
Product Positioning
& Messaging
Develop clear, differentiated product narratives grounded in technical reality.
Technical-to-Commercial Positioning
Translate engineering depth into compelling market value and clarity.
Website Architecture & Copywriting
Structure complex content into focused, conversion-ready communication.
Visual Design, Diagrams & Product Materials
Create precise visual assets that clarify and reinforce technical messaging.
Strategic Market Communication
Carry positioning consistently across digital channels, media, sales, and industry presence.
Fractional Marketing Leadership
Provide senior marketing direction without agency overhead or added complexity.
SELECTED EXPERIENCE
FROM TECHNICAL COMPLEXITY TO COMMERCIAL CLARITY.
MARKETING MATERIALS
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CONTACT
JON JACOBSEN
